EXPORT MASTER CLASS WORKSHOP-ROUTES & CHANNELS TO MARKET

Wednesday 2 Aug 2017WorkshopAuckland


Ever wondered what channel is the right one to use to get to your consumers and drive sales?   Join us for a half day workshop where we dive deep into the topic of Omni channels – a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience no matter the channel they are buying from.

Dan Hansen from MSM Sales Specialists will provide advice based on your business/products and we will work through designing an Omni channel strategy suitable for your products and business.   A workbook will be provided for you to record and develop a strategy.   The workshop will cover these key areas to enable you to develop Omni channels within your own business.

In particular, we will look at the following in detail:
- the optimal channels to market for your business
- pros and cons of channel options
- implementing a multi-channel approach to market
- planning for success
- implementing digital channels
- implementing social media as a channel to market
- co-ordinating a multi-channel environment
- managing channel conflicts

The core objectives are to leave this session with:
- an in-depth understanding of how you can implement the right strategy for your product or service offering
- ability to build capability internally and
- a workbook of your own examples that have been worked through in relation to your own channels to market

 

Date:

Wednesday 2 August 2017

Time:

8am to 12pm

Venue:

Room E, EMA Business Hub, 145 Khyber Pass Road, Grafton

Organised by:

Tania Healey, ENZ Programme Co-ordinator
Email: tania@exportnz.org.nz
Phone: +64 274 4222 94

Prices (per person):

Members: $110+GST

Non Members: $220+GST


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