BETTER EXPORTING SEMINAR - ROUTES & CHANNELS TO MARKET
Wednesday 26 Jul 2017SeminarAuckland
Understanding different routes and channels into offshore markets can be very confusing. Having a clear distribution strategy in all key markets is critical to your success.
Online? Distributors or agents? Joint venture? Licensing? or across a mix of channels?
To ensure the right strategy, it is important that you understand all of the options and how they can support long term sustainable growth for your business.
Fonterra Global Foodservice will share how they have applied best practice export principles in determining the optimum channel to market strategy for their business in a relaxed, less structured, interactive format.
Our presenters will cover:
-The different routes to market and how these support a customer's decision making process
-How traditional channels can be applied to your business
-How an exporter can effectively implement several routes to market at once
-Information around social and digital channels and how this can be used as a tool for success
Exporter case study: Fonterra will share their 'best practice' approach to determining the optimum channel to market strategy.
Nigel Little - Group General Manager, Global Foodservice Platform, Fonterra Cooperative Group
Christine Van Asten - General Manager Foodservice Strategy, Fonterra Cooperative Group
Wednesday 26 July 2017
4pm to 6pm
Fonterra Centre, 109 Fanshawe Street, Auckland City
Phone: +64 274 422 294
Prices (per person):
Non Members: $95+GST