ExportNZ's National Exporter Survey 2016
Despite an increasingly complex international landscape, Kiwi businesses have signalled overall optimism regarding export orders over the past twelve months and looking forward to the future.
Australia remains our key trading partner with a significant portion of exporters looking to North America, Europe, UK and the Pacific Islands – with emerging Asian markets being increasingly important.
While the Kiwi dollar holds strong and is the biggest challenge for exporters trying to maintain profitability and competitiveness, there were more that were neutral on the impact of the dollar than in previous survey's.
The research was conducted between 13 September and 10 October. The profile of respondents included representatives from all areas of the country, with Auckland representing 47%, Wellington 11%, Rest of the North Island 27%, Christchurch 10% and Rest of South Island 5%. They comprise a range of business sizes with 20% having 1-4 employees, 35% classed as small businesses (5-19 people), 26% medium (20-99 people) and 19% as large organisations (100+ employees).
Media contact: Catherine Beard 027 463 3212